After 21 years, 97X Next Big Thing returns to Coachman Park! Starring The Black Keys, Bleachers, Lovejoy, MisterWives, Little Image and Rohna, the winner of the Hard Rock Rising Battle of the Bands, the 22nd Annual 97X Next Big Thing makes its debut at The Sound. “We’re excited about bringing 97X Next Big Thing back to where it all started back in 2001!” said Dan Connelly, Director of Special Events Cox Media Tampa. “We can’t think of a better backdrop for the 97X Next Big Thing than the amazing water and sunset views at The Sound”.